To build a strong clientele, your barbershop must be easily findable. That means embracing online marketing, offering special promotions and networking within the community.
It also helps to have a warm, welcoming atmosphere that sets your shop apart from the rest. Then you can work on cultivating client relationships by delivering exceptional service, embracing feedback, and rewarding loyalty.
1. Ask for Referrals
One of the best ways to build a strong client base is through referrals. Make it easy for your clients to share their experience at your barbershop by offering a rewards program, such as a free haircut or a discount on their next visit.
Another way to gain referrals is by providing excellent customer service. Train your staff to greet customers by name, keep detailed notes on each client, and keep the interior of the salon clean. This will help to create a positive first impression and encourage current clients to brag about their experiences with friends and family.
If you want to see how a barbershop performs in the community, consider looking at online reviews. A quick Google or Yelp search can give you a sense of the barbershop’s clientele and professionalism.
2. Visit the Shop in Person
One of the best ways to build a loyal clientele is by creating a welcoming atmosphere and offering consistent, quality service. This includes ensuring that your shop’s interior is clean and inviting, using quality products, and displaying your skills in a creative way (like the barber pole).
Beyond the physical appearance of your shop, consider the level of service you provide to your clients. For example, if you greet your clients by name and make sure their haircut is perfect every time, they’ll likely tell their friends and family about you.
While online marketing is important, it’s vital to build meaningful relationships with your clients in person as well. This can be done by hosting seasonal events, getting involved in local charities, and networking within your community. By doing these things, you can establish a thriving clientele that will keep your barber shop busy for years to come! Then you can focus on other areas of your business, like hiring great team members to keep your clients happy.
3. Check Online Reviews
Whether they’re on Yelp, Google Reviews, or social media, online client reviews are an excellent way to gauge the quality of barbershop services. Read through the reviews to see what clients are saying about the cleanliness, staff friendliness, and the overall experience at the barbershop.
Make it easy for your clients to leave a review by placing a QR code inside your salon or barbershop that takes customers directly to your online review form. This will encourage clients to take the time to share their positive experiences, which will help you attract new customers!
Once you’ve nailed your niche, you can promote yourself in the community by networking with other local businesses, leveraging referral bonuses and rewards programs, and participating in local events. Additionally, you can use your appointment scheduling software to offer special promotions and emails to existing clients, which can help you build loyalty and trust with your clientele. This helps you to increase brand awareness, boost bookings, and grow your barbershop business!
4. Talk to Other Clients
If you’re looking to find your clientele base as a barber, ask around your local community. Finding out where your friends and acquaintances get their haircut can be a great way to build up your client list, especially if you are new to the area. It is also worth checking out local barbershops online to read their customer reviews. This can help you gain a better understanding of the customer experience at each barbershop and can help narrow down your search for the perfect barber.
The key to building a strong barber clientele is to provide exceptional service, floyds and create a welcoming atmosphere. You can do this by providing a quality experience every time a client walks through your door, and encouraging them to bring their friends and family to share the experience. You can do this by offering a referral discount or loyalty card, and by networking within your local community. By implementing these strategies, you can establish a thriving barber shop with a loyal clientele.
